Truworths Becomes First
African Credit Issuer to Adopt Fair Isaac’s Strategy Science
Technology
Cape Town,
28 February 2006
–
Fair Isaac Corporation (NYSE:
FIC), the leading provider of analytics and decision management
technology, today announced that Truworths Limited, a leading
South African fashion retailer, implemented Fair Isaac’s
Strategy Science for Credit Line Management to help boost the
profitability of its credit card portfolio.
Truworths is the
first business in Africa to utilise Fair Isaac’s Strategy
Science optimisation technology. Strategy Science provides
businesses with advanced decision analysis capabilities to help
determine the best possible customer decision strategies. It is
designed to improve business performance by expanding the
application of analytics beyond predictions to actual decisions,
and helps businesses quickly design, test and refine individual
account strategies.
Truworths has been
using Fair Isaac’s TRIAD™ adaptive control system for more than
10 years to develop and implement profitable credit line
strategies. With Strategy Science, Truworths will be able to
take a more precise, data-guided approach to strategy design by
predicting the impact of different decision strategies on a
specific business goal under a variety of business constraints.
Strategy Science allows Truworths to graphically view data to
gain insights into the optimal decision strategy and overlay
business judgment before the final strategy is implemented in
TRIAD with ease and immediate business benefit.
“We believe
that Fair Isaac’s Strategy Science is the ideal solution to take
account management capabilities to the next level,”
said Stephen Leonard, CEO of PIC Solutions, the Fair Isaac
reseller for the Africa Middle East region. “It allows
Truworths to build upon 10 years of successfully using
predictive analytics to achieving even better results using Fair
Isaac’s latest innovation. By enabling Truworths to explore
trade-offs and quickly determine the single best strategy for
making a critical customer decision, Strategy Science opens up
new opportunities to differentiate itself in a competitive
market.”
“The agreement
with Truworths extends the value of Strategy Science into
another new geographical market,”
said Chisoo Lyons, vice president of Analytics at Fair Isaac.
“Strategy Science allows lenders to continually push business
performance higher at a faster pace than their competitors by
not having to go through the gradual process of improving credit
line decisions. Adopters can expect fast payback in their
analytic investment.”
Strategy Science
consultants from PIC Solutions will assist Truworths and Fair
Isaac in the ongoing management of Strategy Science in the
retailer’s card portfolio. Fair Isaac and PIC Solutions recently
expanded their relationship to offer Strategy Science to issuers
in Africa and the Middle East region.
The market-proven
technology is currently in use in more than 75 projects at more
than 45 financial institutions throughout the world to optimise
business results in acquisition, origination, account
management, customer retention and fraud referrals. To date, six
of the top 10 North American credit card issuers and three of
the top five United Kingdom banks have already achieved
significant bottom-line benefits of up to 35 percent profit
improvement through the use of Strategy Science.
Strategy Science
offerings are available as custom strategy development
engagements or as Pre-Configured Applications. For clients
currently running Fair Isaac’s TRIAD adaptive control system,
Strategy Science can be up and running in a matter of weeks,
giving added value to the client’s investment in technology.